brandchannel.com | Brand of the Year Survey Results 2003 | Branding Success and Failure
去年に引き続き1位はgoogle。
2位apple、3位MINI、4位Coca-Cola、そしてなんと5位にSamsung！ほへー！世界的に見るとサムソンってもうすごい起業なんですねーー。
しかしグーグルというかサーチエンジンってのがそんなにブランド力を持っているものだとは思いませんでした。
（確かに使っているけど、あくまで便利なのがGoogleだというだけで、別にGoogleじゃなくてもいいやというのが個人的な感覚なのだけど・・・）
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